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About us

Back Bone Society is an all-inclusive brand founded on the idea of empowerment, transparency, and ethical design for women. It was created by designer Emma Hubregsen who studied contour design at the London College of Fashion.

Back Bone is more than just a clothing brand. It is a community, a message, and a movement for all womankind to embrace the divine feminine within.

Back Bone pieces are handmade in small batches from ethically sourced materials around the world and constructed in our facility in Los Angeles, California. Each creation tells a story as embroidered artwork is stitched into our fabric, symbolizing strength and unity. When you wear a piece of Back Bone, you are part of the new female revolution.

A word from the designer

Back Bone is more than a name, it is a way of being... A brand that emulates everything it means to be a strong woman. This brand is dedicated to all women, who show their strength every day. When you wear a Back Bone piece you are a part of all those females of the past, present and future. It was inspired by my grandmothers Theresa and Ann Faye. Both women were instrumental in making me who I am today. They always taught me to show some back bone meaning to stand strong, believe in yourself, and never let others break you. I have carried their message throughout my life and wanted a brand that showed tribute to the women who have shaped me. So, show some back bone.

Our Location

Los Angeles, California

We design and craft all pieces from our studio in LA.
Monday to Friday 9 to 5. You can contact us anytime at these hours for collaborations, brand ambassador inquiries, and empowering event opportunities.

exclusively back bone


Building strong solidarity for the women in the company was crucial for Back Bone. We recognize how women are truly at the forefront of fashion. From our models, designers, and garment workers, we are surrounded by feminine energy everywhere. Our managerial positions and leadership roles are all filled by women with various backgrounds in fashion, graphic design, and corporate management. We are truly made by women, for women.

Part of Back Bone’s activism is making sure we can fill the gaps of gendered workplace imbalances. Women make up most of the garment industry’s workforce but tend to be paid much less and not receive higher positions. We have tackled this by paying livable wages, creating a socially positive work space, and providing resources to empower our garment and brand partners. Back Bone has built master classes in various cities covering topics that women can use for personal growth and skill learning. These events feature women working in community outreach, politicians fighting for women’s rights, and mental health workers. An important aspect of the Back Bone society is the partnership with Planned Parenthood where our 9th collection donates 30% of proceeds to help fight for women’s reproductive rights. Back Bone’s main use of fashion is to try and build collective change and awareness of women's issues.

Contact us

We would love to hear from you! You can reach out to our team to be featured on our society page or even to become a brand ambassador, we invite all opportunities to build community.

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